So my March cool woman in business is Sarena of Sarena Floral Designs!! I had never known another Sarena expect for Samantha’s sister on Bewitched- so definitely cool in my book already! I knew I liked this girl from the moment I met her! She is incredibly talented and I have worked with her on many collective projects!! Sarena not only does wedding flowers, but flowers for other occasions as well!! One of my favorite shoots that we worked on together was a Rockabilly inspired shoot. I have included a few photos of that bouquet. The inspiration for that bouquet came from a tattoo! Also, check out her styling of the Historic Rockland! Below is some more information about Sarena and photos of her artwork.
DG: What led you into the floral design business?
SB: When I was a girl, my mother took me to fashion shows. I would sculpt flowers out of playdough while I was there. After that, everything was about flowers. In college, I painted and drew flowers!
DG: Pick three words to describe your work:
SB: Whimsical—Textural—Thoughtful
DG: What kinds of things do you like to do outside of your career/work?
SB: I play soccer mom. And walking, water walks or wood walks…and shopping, shopping for shoes and handbags. (here the conversation went into a shoe shopping digression)
DG: What is your favorite place that you have been?
SB: Oh my gosh, really, this is hard. Greece…or New York City…wait, it would be Greece. It was beautiful. The islands, the white buildings and the donkeys—and then there were the rolling hills and yellow flowers!
DG: What is something that inspires you?
SB: I get so inspired by quotes.
DG: What was the last book you read?
SB: The Four Agreements
DG: If you could give one piece of advice to your younger self what would it be?
SB: Have a little more faith in yourself. Trust your intuition! I think people forget to do that; it is so important.
DG: What is it that you want your work/art to do?
SB: When I am working on pieces, I am very aware about the energy I am putting into the work as I am creating. I want my art to give aesthetic pleasure and to create a nice space.
